Do you really need SEO?

The field of search engine optimization is certainly not without controversy. And it is also an issue on which the knowledge and the practical application is very different.

I hear every now and again from customers that they absolutely need more SEO to get to # 1 for certain keywords. If I then wide an offer, most of this enthusiasm into perspective pretty quickly.

And not a few people have a very bad opinion about SEO.

To answer the question of whether you need SEO as a self on the net at all, I would like to clarify short time, say what I mean.

What is SEO?

The Internet is huge. There are millions of websites out there, and no uniform structure. For this reason, search engines were invented. This search the Internet, analyze the matches and try using complex algorithms to automatically assess which topics these pages are relevant to what extent. The more relevant a page is assessed for a topic, the higher up in the results then this is when the relevant search terms on Google and Co.

The search of the millions of websites with their billions of bases of course happens automatically. Otherwise it would not be possible. And especially if Google constantly tries this automatic evaluation of web sites to optimize, there are nothing more than "dumb" programs that perform the assessment.

The algorithms used are not known in detail, through a lot of testing specialists but have a pretty good idea of ​​what is important and how the programs of Google and others about work.And of course it is natural since, its pages not only to optimize for the human reader, but rather to optimize for the "stupid" programs from Google.

And it's also nothing terribly wrong. Finally, we optimize our advertising to potential customers, optimize the showcase make our business or our business records as possible, so that the potential customers come to us and not go to the competition.

Even Google's recommendations for search engine optimization as an eBook out. These are the basics of search engine optimization . There are simply the existing contents are prepared so that Google's analysis programs can detect and classify optimally.

In addition, there are of course many other SEO measures. Many of them can safely recommend in good conscience, but of course there are measures that can be referred to rather than with SEO search engine manipulation.

The question of how far you are, on the one hand, of course, a matter of conscience. Many see it no problem to use all means possible.
On the other hand, the risk of being penalized by Google, of course, the higher, the more questionable methods are used to in Google and others continue to move forward.

But this is not about individual SEO measures. Rather, the question of whether one needs an independent power in SEO at all.

The answer: Yes, but ...

And the answer is yes in my opinion first.

As already described, there are millions of websites out there, and unfortunately, the programs of Google and others not really intelligent. So such a program just can not really judge whether a text is relevant, and if so how much.

Instead, a variety of factors such as incoming links from other sites, the internal linking within the site, the presence of important terms in the visible and invisible part of the site will be used, etc., in order to calculate a relevance. (There are of course many more factors, such as how toseomoz.org can read)

That this calculation is never really have the quality is as if a man does the site should also be clear. But otherwise it is currently not possible.

If one wants to ensure that their own content can be optimally detected by search engines and assessed, then you should definitely perform basic SEO optimization . Otherwise you go under with good content on the web and can not be found.

This is similar to the offline business. I still can offer such great food in my restaurant. If anyone know of it because I have my restaurant in any backyard and do not advertise, then no one will come and I'll go broke. Good content alone is not sufficient.

Appropriate help books, such as " Website Boosting "and also as WordPress plugins, such as"wpSEO ". So you can at least make the basic optimization and then has ever done more than most.

It depends

But of course there are also more measures may take one and can be implemented by SEO experts. In this case, the degree of search engine optimization powered by several factors:

• Traffic
  Google means traffic. Although other sources of traffic, such as social networks grow, most visitors of websites are still coming through Google. 
  And as I have described before, the attendance differences between the individual positions in the Google results, sometimes very big.
  And who has to rely on traffic (and the most), the operator will need to give even more.
• Industry
  Not every industry is equally dependent on search engine rankings and also not every industry is equally as active.
• Competition
  there strong competition, which itself already invested much time and money into SEO measures? Then there is an often no other choice than to also invest time and money into SEO measures. Otherwise one is just only on page 3 on Google and there looks barely out someone.
  Is it as only a regional basis, of course, the competition is often lower and they often achieved with the basic measures very good results.
• Content
  Content alone is no guarantee for top search engine rankings. But of course good content helps to land earlier. Worse or simply unattractive (many business topics also not uncommon) content, which is not as linked voluntarily from other websites and blogs already requires more SEO effort to rank well.

The measure of SEO activities therefore depends on the individual situation of each company.Just as is the case with other marketing activities.

And again to be noted: Even advanced SEO measures need not be taken seriously. Linkbait actions are securely connected to effort, but ask my view, a dubious method represents Other measures, however, are rather questionable and exploit such vulnerabilities in the Google system.