Initial planning and create AdWords account - AdWords Tutorial Part 2

1. What is AdWords and how is it a success?
2. Initial planning and AdWords Create account
3. AdWords Express - Is it worth the local Google advertising?

Initial planning

Before taking action at all with AdWords, you should always first make a few thoughts.

In normal case, this basic rule: AdWords only makes sense if you won with the visitors can obtain direct or indirect revenues.

First of all we should define goals you want to achieve with their AdWords campaigns.

It is important to define precise goals that you can then measure and evaluate well.

A destination for online shop would be: 20 sales of product A with a maximum of 80 Euro AdWords costs.

In order to define ever quite well a few key points that you can use in the subsequent campaign implementation and control. Using conversion tracking, which I will discuss later as well, one can measure exactly how many sales have been made as to which keyword.

It becomes more difficult even if you use an affiliate advertisers want. Because you can not really tracken how many leads or sales are created at the end really. One can, after all, own the AdWords tracking code installed on the merchant site.

But at least you can measure how many clicks were made on advertising through AdWords circuit. And assuming you can even measure the success relatively well, if you know the average earnings per click.

An affiliate may consider a goal like this: 20 clicks on advertising by Portal A with a maximum of 20, - Euro AdWords costs

The definition of clicks resulting from past experience. If you know that 1 in 10 people who have clicked on an ad, then also buys what, in this example, would then come out as 2 sales.

What are my AdWords clicks worth?

The max. Fares depend on one's margin, that what you want to earn at least.

Example:

I get a lead on Portal A 50, - Euro. So far, on average, 10% of people have switched to the Merchant then also provided a lead.

If necessary. you have yet to factor in cancellation rate. For a cancellation rate of 50% so you need 20 people who could instill the Mechant to end one have valid Lead.

I want to keep the 50 per lead of at least 30 euros in profit. So I have 20 euros to win these 20 visitors. That would be an average of 1 euro per visitor.

Of course, the above objectives averages. The online shop owners would be the same if he makes at the end of 200 sales of product A with a maximum of 800 Euro AdWords costs. It is only important at the end of that one under his set limit of "cost per conversion" remains.

If you want to achieve with AdWords but things that do not immediately money, so it is difficult.

For example, one could try to AdWords new newsletter subscriber to win. Then, you would have once analyze what you earn with a newsletter subscriber, on average.

Example:

Eg if you have 1,000 newsletter subscribers who stay an average of one year there, then you could calculate the value of a subscriber, in which one turns the advertising revenue of the weekly newsletter.

At 50 euros per ad revenue newsletter dispatch makes per year (52 weeks) in total advertising revenues of € 2,600. Pro newsletter subscribers you deserve so on average 2.60 euros.

Thus, the cost per recruited newsletter subscribers are lower. Depending on the desired profit of course much lower.

The secret of success of AdWords, then, that its maximum cost per conversion (lead, sales, newsletter subscription, etc.) knows and remains below.

But do not worry, I'm sure when you create the campaign and again a more accurate budgets.

New AdWords Create an account

We come to the preliminary to the practical part.

Signing up for your own AdWords account is not difficult. Step-by-step, I lead you through this process.

1. AdWords page
   under adwords.google.com you'll find the following page: There you can either log in with an existing AdWords account or create a new Google AdWords account. 
2. New Sign
   After clicking on the button "Start Now" you see this: Here, you choose whether to sign up with an existing Google account (eg Gmail, AdSense), or whether you want to create a new account.
3. Time zone and currency
   in the next step you will select your country and time zone, but these are usually already pre-selected correctly. 
   Among these are a select field for the currency: Since you have to select "euro".
4. The settings for time zone and currency can not be subsequently changed. So be careful and select everything right.
   Then click on "Next".
5. Done
   That was it with the account creation and first: You get sent but still a confirmation email.