Off page SEO Checklist - Tips for external SEO

The off page search engine optimization is the second major field of SEO.

Unlike the onpage SEO , which indeed included a lot of points, it goes with the off page SEO really only one thing. And these are backlinks.

But there are a lot to consider, and therefore this is also a bit more extensive checklist.

Off page SEO Checklist

The off page search engine optimization revolves essentially about building backlinks.

Links from other websites to your own still have a very, very important ranking criterion for Google.

But it was in the past also manipulated a lot and Google now looks very closely. Therefore, there are a lot of things to consider.

Besides the pure backlink building, there are of course a few more off page activities that directly or indirectly support the SEO.

1. Analysis
   • Before one active link building operates, should be the first analysis. How many backlinks does my site, where they come from and what quality are the links?
   • This can be done by hand or you can use a professional tool such as Xovi * or Sistrix*.
   • Based on this analysis we can then decide what action to direct or indirect link building is necessary.
   Recommendation:
   It should be at the beginning and during the link building the backlink structure have in mind. A natural backlink structure later.
2. Content!
   • Before I turn to the measures for backlinks, but I would raise the issue of content, ie content.
   • Exciting and attractive content is in my experience the best way for link building.
   • Falls just blogs therefore quite easy to collect a lot of backlinks.
   • Other types of websites, such as company websites or affiliate sites have it as much heavier.
   Recommendation:
   Where possible, you should publish great content that the reader of himself and a friend link.
3. Backlinks
   As I said, Backlinks are the most important off page SEO factor. Here are a few important tips:
   • The anchor text of the backlinks should vary and do not always contain the same.Care must, however, that time and again the important keywords appear in the anchor text. This is achieved by the title and the title of the corresponding page incorporates the keywords. For many bloggers, etc. link to the page title or Übeschrift as anchor text. (Which incidentally also the most social sites do so)
   • Backlinks to the domain as the anchor text are not bad either. But ideally you should have the most important review keywords in the domain.
   • It should next backlinks to your own website too deep links are collected. So links to individual pages / articles.
   • You have to actively market their products in social sites and more. Only then will many others attention and link the article.
   • It should be easy to link to make products. That means, for example the incorporation of social media buttons.
   Recommendation:
   If you observe a few things, then it is relatively easy to provide good backlinks. Sets as an important side but times but a backlink without keyword in the anchor text, then you can sometimes ask friendly, if that can be changed.
   
   
   1. natural backlink building
      Google automatically checks the backlink structure of websites. Therefore it is important, especially with active backlink structure to maintain a natural structure.
      • The PageRank is no longer important for the ranking, but it indicates the trust that Google has a page. A natural backlink structure has a pyramid-like structure and therefore the backlinks to their PageRank. So there are most of PR0, PR1 of the second-highest, etc. Who has 1 PR0 backlink and 2 PR5 backlinks falls to negative.
      • The time factor also plays a role. The backlinks should occur gradually. Please do not sit down once a month and generate 50 backlinks in a day. Which falls on the same.
      • Follow links bring total certainly more than nofollow links. However, Google is skeptical when there are only follow links. Nofollow part of a healthy structure to backlinks.
      • The measure also plays an important role. Backlinks from blog comments are not evil, unless you have only those backlinks. As long as a certain type of backlinks does not have too much of the backlink mix, it is usually not a problem.
      Recommendation:
      Who operates active link building should observe these things. Google recognizes quite well, if you ignore these recommendations and operates an unnatural backlink building.
   2. Backlink sources
      • There are a very large number of backlink sources. The more different sources you are using, the more natural it looks.
      • Here, however, have to decide for themselves what sources he uses.
      • On Blogprojekt.de I in the article " 16 Tips for easy and fast backlinks "presented many possible backlink sources.
      • But here again very good and / or attractive content is helpful. Because this one gets most backlinks from different sources. In this context, for example, play an important role Linkbaits.
      Recommendation:
      Especially for new blogs and sites you should use the options free backlinks from different sources. The accelerated entry into the Google ranking.
   3. direct and indirect Backlink Generation
      • The direct backlink generation is necessary above all, linked by myself where no one.This is often in the affiliate area Sun
      • Indirect backlink generation is to build my primary way backlinks. By writing quality and useful articles, I make almost all by itself for many backlinks. Here one has less control over the backlinks, but a natural structure results from the fact by itself.
      • But bloggers can and should use to start on active link building methods.
      Recommendation:
      I is the active link building not so much. I prefer the indirect way. However, it depends on your own situation, which way works better or possible.
   4. Link buying / link exchange
      • Link buying is common practice these days in the Internet business. Providers such Teliad * Backlink Sellers * or LinkLift * offer a convenient way to keep the costs money though. The direct contact with other site in order to link buying is common.
      • Link exchange is also quite popular. The problem is that too often is simply linked to each other. Google realizes this and devalued those links in the ranking calculation.
      • In addition, you should use the link exchange, as well as the link buy exaggerate and not only use as one measure among many.
      Recommendation:
      As complementary measures, these methods can be helpful. But you should not just sit on it.
   5. Ranking optimization
      • It is often worthwhile to optimize certain products or certain keywords. In the article "analyze search engine rankings , "I described how to optimize individual rankings targeted. That of course makes sense in particular when these keywords have a large search volume.
      • Otherwise, I put a lot on the long tail. These are keywords that are searched more often, but there are very many of these long-tail keywords. It climbs to the forefront much easier because these keywords are not as competitive. And in the aggregate, they bring a lot of traffic.
      • His most important rankings should be with SEO tools like Xovi * and Sistrix * or free alternatives in mind.
      Recommendation:
      For blogs optimizing individual rankings is rather less important. Etc. at affiliate sites but this can make the difference.
   6. Social Web
      • The latest toy of SEOs is the social web. But here we are more about commitment and not to the simple set of backlinks.
      • I use Twitter quite intense. In addition to interesting and useful tweets from users that I retweet, I do my followers every now and then to check if new own products.This works very well. I guess about 70% I retweet others tweets and 30% I tweet my own products.
      • On Facebook Google+ and it's even more about communication. Also, there should show commitment and recommend 90% of his time other interesting links and content and communicate with others. 10% of the time then you can push your own products.
      • One should not use the social web for disseminating their own content exclusively.That will not work.
      Recommendation:
      The social web offers a lot of potential for off page SEO. However, one should actually participate and not only try their own content "unload".
   7. Networking
      • Networking with other bloggers and website owners is also very important. It is not a question, in the first interview equal to begging for backlinks. Instead, you should build contacts and make himself as a name in the scene.
      • Giving is more important than to receive. Also linked to other bloggers and pushed their content without immediately demanding a similar favor back. Whoever voluntarily has no hidden agenda, which is the later unasked recover it.
      • Comments on other blogs, without having to install a URL can also build contacts.
      Recommendation:
      contacts are very important on the web. Who knows others and maintains good contacts, for example, which is to pay off through backlinks again.

   Conclusion off page SEO

   As I mentioned in the blog coaching articles for off page optimization 've written, the subject is quite difficult.
   Firstly, is this all just almost get backlinks and it sure a number of such methods actively build.
   On the other hand, I prefer at least in my blogs, the passive method and provide with good content for backlinks.
   But of course there are situations where you have to help the kernel in order to rank well and then you should definitely pay attention to the advice given above.