Having stayed in the first part had declared the heatmap series of articles, which are heat maps and really what makes it so useful, I would like today to introduce some solutions.
There are some free services and tools, but also premium services.
What are the advantages and disadvantages they have learn, her below. In addition, I'm a little more detail on the service that I use.
What are the options?
There are 4 basic ways to create a heat map:
- Heatmap simulation
There are several online tools that simulate a heatmap. Here are not really real visitors tracked and then summarized in a heat map together. Instead of a dataset, algorithms, experience, etc. resorted to generate a heat map within seconds. - Scripts and plugins for local evaluation
There are WordPress plugin and scripts that can be directly run on your own server.Basically make this the same as the online suppliers and track via JavaScript mouse movements and clicks, in order to generate one heatmap. - free services
online, there is little heat map services that offer this service for free. Most important here is sure Google Analytics, which is "only" involves a Clickmap. - Paid service
professional who wants it, then grab the paid providers. These are available in various price ranges. The heat maps generated here are usually very good and also there are usually several variants (see Article 1) and other features.
Below I present vendors and tools in these 4 categories.
Heatmap simulations
First I want to introduce some heatmap simulations. It is, as already been said, in order to simulate the experiment, human behavior on the basis of formulas and empirical values
Google Analytics
Google Analytic is free, however, and for a while there is the so-called In-Page Analytic.
Google Analytic is free, however, and for a while there is the so-called In-Page Analytic.
This is not a right heat map but an interesting step analysis.
As you can see in the screenshot at least some will be displayed next to each link, how many times this was clicked in a specific period.
The problem has been, however, that it performs no real Google click tracking, but its own page view data easily on the screenshot will "stick". However, if we had the same link more than once on the page (eg header and footer), then both links were the same values. Therefore it has been useless.
End of 2012, but Google has what is called the "Enhanced Attribution link for In-Page Analytic , in German "Advanced Link assignment", was introduced. By 3 lines more code in the Google Analytic tracking code and a setting in the Analytic account the click data should now be accurate.
If a link so many times before on a page, the clicks will now be tracked separately. And it works, at least partially, as I found out in the first test.
One can make the individual better links by color visible and distinguishable. In addition, you can filter certain clicks. And Google Analytic also shows you how much% of the clicks below occurred on the page.
Makes sense?
If you use Google Analytic anyway, you should add the code accordingly to use the correct click tracking can.
If you use Google Analytic anyway, you should add the code accordingly to use the correct click tracking can.
While that is not visually as beautiful as a heat map, but by the percentage values can be evaluated very well, which links are clicked and which are not.
pay providers
Now we come to the paid providers. Of which there are a lot that I will not think in great detail.
Instead, I present some of the more popular services and also briefly discuss my tool of choice in more detail. However, it will go until the third part of this series detail when I present the findings of my practical heatmap analyzes.
Crazyegg.com
Crazyegg.com is heatmap my tool of choice. After I had a look and compare the various features and evaluations, my decision was easy.
Crazyegg.com is heatmap my tool of choice. After I had a look and compare the various features and evaluations, my decision was easy.
In addition to a heat map, there are other evaluation methods. So a Scroll map as indicating how far how many of the visitors have scrolled.
The overlay report is similar to the analysis of Google Analytic. Here you can see exactly where which clicks were made.
Unlike Analytic can here but be sure that the clicks for each link were counted and really there is no problem if the same link appears more than once on a page.
Very good and almost the best part is the confetti CrazyEgg report. Here you can see every single click and it has powerful filtering capabilities. So you can see exactly where certain visitors clicked (eg, visitors from Google and Facebook).
In addition, you can filter by browser, operating system, country, keyword, and more. This can be very revealing. You can also view a list of all the clicks and it recognizes as if users ever click on a graphic, because they think that would be a link.
From $ 9 a month you are reduced and can tracken 10,000 visits. That does not sound much, but since we analyze only individual pages and not the entire site, which is usually sufficient.Even for me that is enough to analyze 4-5 pages a month.
30 days, you can also test the service for free.
More information and details about CrazyEgg it in the next part of this series.
Almost a web analytics tool is
This offers click-and Movement heatmaps inter alia, a mouse-recording.This allows individual users to look over your shoulder, so to speak.
The tool will automatically capture individual user sessions and then you see in real time what the user has done with his mouse.
The service looks very interesting, and was only 10 bucks a month you get 1,000 shots, including among others.
There is also an open-ended free account which allows 100 shots a month. But this is something little to get really solid results. But it's ideal for testing.
However, the evaluation work but a little older. So you have to manually enter the filter rules and the display of Klickmap looks a bit weird.
The results look good, but it lacks something special.
5000 clicks you get for free in the trial account. So you can then analyze only 1 page. The other charges go off at 75 euros a month and that is probably "normal" for bloggers and site owners a little too much of a good thing.
A German supplier behind
Again, different analyzes around the mouse-tracking are available. So there is a Clickmap / heatmap, a Movementmap, an analysis of the scroll behavior and form analysis. The latter is very interesting and special.
In addition, you can perform this service on-site surveys and pattern recognition. The latter are photographs of individual users, as they are also offered by Mouse flow.
Typically German, however, the prices are on the website and when I look at the references Sun, it is probably intended more for larger websites. Too bad.
also
Besides HeatMaps there click maps, visitor recording, conversion funnels, form analysis and more.
This makes it a very wide range of services that meets many needs.
There is a "Free Plan", which heat maps and 400 photographs included in the User-month.
Who wants to use the other features must use a premium plan for which there is online but no price information.
Makes sense?
Different vendors (and there are more) offer basically all similar heatmap solutions. They also differ in additional features, usability and price. Here everyone must find the provider that best meets their needs.
Different vendors (and there are more) offer basically all similar heatmap solutions. They also differ in additional features, usability and price. Here everyone must find the provider that best meets their needs.
Since almost every provider offers the possibility to test the service for free, you should take advantage of this opportunity.
Who his website or his blog professionally and wants to optimize these results should also choose a professional solution.
What heatmap solution is best?
I prefer now a paid solution, but with 9 dollars a month is not really big weight.
The heatmap simulation I am skeptical. Although there are certainly many examples of the application of best practices and experience, I am in the heatmap simulations still skeptical.
There may be scientific opportunities emulate user behavior, but really do not get real results. In the worst case you get a wrong simulation and change things that were okay. In addition, a simulation can not really consider carefully whether small changes have brought anything or not.
To use a script or plugin can burden the load time of your server and you need some technical knowledge.
The Google Analytics In-Page Analytics can benefit anyone who has GA in use anyway. But enough of this Google feature is probably a total of (yet).
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