What is AdWords and how is it a success? - AdWords Tutorial Part 1

1. What is AdWords and how is it a success?
2. Initial planning and AdWords Create account
3. AdWords Express - Is it worth the local Google advertising?

What is Google AdWords?

First of all, let me introduce Google AdWords. No doubt many will already know what it is, and this is, skip this section.

Google AdWords is a very easy way to turn advertising on the Internet.

Google AdWords has become really successful because we could turn four-line text ads alongside the regular search results in Google's search engine.

Meanwhile, you can also use image ads, and you can make your ads outside the Google search engine in turn tens of thousands of websites participating in the Google Display Network.

For this article series I will limit myself but to text ads in the Google search results on google.com.

As you can see on the right screenshot, are currently both, as well as the right of the organic (unpaid) search results AdWords ads appear (circled in red).

It is not easy to explain how Google AdWords works in detail.

Therefore, here are a few key points simplified in order to understand the basic principle:

• Is a user enters a keyword in the Google search, which I have applied for my AdWords ad, then see my ad in this result.
• You pay only when a user on one's own AdWords ad clicks (PPC = Pay Per Click).
• The position of the ads and the cost per click will be automatically calculated and put together by many factors such as competition, bid, quality, etc. together.

This is very simplified the operating principle of the AdWords ads on Google.de.

In practice it is more complicated and requires a lot of fine tuning, so that the display Google AdWords ads worth the extra mile.

Why and when should you use Google Adwords?

Basically, AdWords is primarily in the business sector. Finally, it is basically "just" a promotional tool, which of course costs money.

Those who buy goods or services sold or offered on the Internet, with Google AdWords has a promotional tool available that offers many advantages over other online advertising (eg banner) and especially compared to offline advertising.

If you Google AdWords optimally geared to the target group and their intent to purchase, then you get in the traffic, which is very high quality. Because search engine users are actively looking for something, and have a need. Ideally, this need is met then.

I go further down still on the pros and cons, but would like to mention that AdWords is very transparent. You can see exactly what it cost a visitor about AdWords and how many of those visitors then as bought something.

Google AdWords are therefore particularly suitable for those who sell directly on the Internet, and thus something to measure the conversion rate immediately and directly. But other goals, such as RFQ, mailing list entry, etc. can be tracked using AdWords. Since the measurement of success will be a little more complicated.

Pros and Cons of Google AdWords

Google AdWords is not an automatic or a panacea. There are some advantages and disadvantages, which you should be aware of.

Benefits of AdWords

• As I said, Google AdWords is very transparent. You can see exactly what the cost, and have brought them to sales.
• AdWords ads are created quickly and easily.
• Google provides all the necessary tools to the creation, optimization and analysis of their own AdWords ads.
• If you do it right, then it is a very cheap method of advertising.
• The AdWords ads alongside Google search results are widely accepted. Users can see this kind of as not as pushy as other promotional material on the Web.

Disadvantages of AdWords

• The statement "Easy to learn, hard to master" shall also apply to Google AdWords. You have to take care of regularly. Many of the above benefits occur only if one of the "advertisers create and forget" method adopted.
• Those who are not on it and enters an important basic rules not observed can pay hard way (in the truest sense of the word).
• Click fraud is a problem. Here competitors click (partially automatic) your ads away for so long until your budget is exhausted. But even for that, there are solutions.
• Unfortunately, in Germany there is no real alternative to Google AdWords because Google dominates the search engine market so so.
• AdWords works only if a specific interest or need exists. Entirely new products, according to which no one is looking, can be difficult to promote through AdWords.

I think that overall the benefits outweigh the disadvantages. It is important, however, that Google AdWords seriously and thus truly regularly employs. Otherwise quickly outweigh the disadvantages.

Success with AdWords

How do you set Google AdWords for now successfully?

Basically, three factors lead to a successful AdWords circuit:

• Keywords
  Choosing the right keywords is critical for those who see their own AdWords ads. That is why the keyword research is very important.
• Display
  the AdWords ad is also very important. For it is only when it is optimally designed, the user click on it.
• Landing Page
  The landing page is the page that users land on when you click on the AdWords ad. There then decides whether the user buys something eg.

Only if your keywords, ad, and landing page are perfectly matched, it is worth the AdWords circuit.

Then users can see the right (for example, with concrete buying interest) the own ad and click on it (click through rate). And the landing page then makes possible part (conversion rate) of these users what the entrepreneur wants (eg buy a product). To optimize these 3 elements much testing is necessary.

The ROI is then at the end the important thing. This is calculated as follows:
ROI = (Profit / AdWords costs) * 100

ROI must focus on these advertisers. Many look but only on click rates and click rates. This is wrong. Even high click rates may be worthwhile and low click rates may ensure that you do Lousy.

My experience with AdWords Goodle

The question is whether I for this article series at all the right bin is certainly justified.

I'm not a full-time SEM or rather SEA expert. I optimize not around the clock AdWords ads.

Instead, I gained some customer projects over the last years experience and many, though not all seen.

I think, therefore, that I am well suited for a beginner series on AdWords. As a professional who knows everything about AdWords, I will represent not sure.

AdWords Tutorial for Beginners

As written, this series of articles is aimed at newcomers to the subject.

There is no secret professional tips or inside information.

Instead, I place great emphasis on the basics. I go step by step through creating a successful AdWords campaign.

I attach great importance to simplicity. It will only rotate text ads on Google.com.

Who controls the basic functions and mechanisms of Google AdWords, which can be very successful.

That's why I'm going to special features and special professional options until the very end of the series to take a look.

This also has the advantage that this series of articles is useful as long as possible. For changes and new features usually change almost nothing about the basic function of AdWords.

I have received your questions and content requirements in the planning of the article series, and hope that I can answer many of them.

So it continues
in part 2 of AdWords tutorial deals with the design and the first steps in AdWords .

Before the display AdWords, you should know what one wants to achieve.

Moreover I show the registration and account setup in detail in AdWords and also show how you can redeem his Google AdWords voucher. So you can then first enter it without financial risk to AdWords.

If you are not a 50, - Euro AdWords coupon has to cancel this request quickly * so it is up to the next part then also arrived.

Until then.

 

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Earn money with Youtube

When Google bought YouTube in 2006 for about 1.6 billion dollars, many were skeptical.

It was considered risky purchase, but now the critics are silenced.

Youtube is the most successful video portal in the world and is one of the highest-traffic websites in general.

Of course this has also meant that you can earn good money on Youtube. In this article I present options and go like a special on the YouTube partner program.

Can you make money with YouTube?

For a long time it was not so easy to earn on Youtube money. It was above all the traffic that came from Youtube, you could monetize the.

Meanwhile, also on Youtube but really deserves a lot of money themselves. Onreadwrite.com there is a infographic that shows, among other things, that the 1,000 largest Youtube Channels earn an average of $ 23,000 a month.

What is realistic?

Even if the number of 23,000 dollars a month sounds very good, but one must be realistic. As German Youtube publishers of course you have a much smaller audience, as is the case in the English section.

Moreover, it has mentioned infographic that these 1,000 channels in a month published 30,000 videos (ie on average per day per video channel) and have thus generated 11.3 billion views.German channels thereof are still far away.

Youtube should not see too optimistic and also to be aware that it takes time until you have built up a large subscriber base and the necessary video-view numbers achieved to earn notable amounts.

If you click on it you get the option on the blue button "Enable Account" and click to accept the terms.

The Youtube Partner

For several months, Google has opened its YouTube partner program.

Previously you had to apply and were only included large, active and successful channels.

Now everybody Youtube channel enable monetization.

These do you register in his Youtube account, go into the Settings item and finds the "Channel Settings" and then monetize.

Among them you can still find a few FAQs.

In the next step you can choose the display formats that you want to use in your own videos.

That's one set of overlay ads, which are displayed at the bottom of the video.

On the other are promotional videos that are displayed in front of their own video.

In a small preview window you can see how these ads are placed about.

Additionally, there is a banner ad to the right of the video.

Already located in the channel videos are checked and if necessary automatically enabled for monetization. This can of course do it manually and later with new videos each select whether you want to have advertising there or not.

A green button with dollar sign indicates that there is in this video advertising.

AdSense account

The YouTube Partner Program is really nothing more than AdSense for Video. Therefore, one must be adsense account connect to his YouTube account in order to make money with his videos.

If you use the same login information, or you have previously taken a shortcut, then select Youtube itself from the AdSense account and you have to do anything.

Is not the case, you have to again to the "monetization" go into the settings and there in the FAQ on the question "How do I get paid?" Button. There you will find the link "Combine an AdSense account." Quite hidden.

The steps you will follow in the future, you can get easy and then monthly through AdSense revenue from its own Youtube channel credited.

Incidentally, you can link multiple YouTube channels with an AdSense account.

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Off page SEO Checklist - Tips for external SEO

The off page search engine optimization is the second major field of SEO.

Unlike the onpage SEO , which indeed included a lot of points, it goes with the off page SEO really only one thing. And these are backlinks.

But there are a lot to consider, and therefore this is also a bit more extensive checklist.

Off page SEO Checklist

The off page search engine optimization revolves essentially about building backlinks.

Links from other websites to your own still have a very, very important ranking criterion for Google.

But it was in the past also manipulated a lot and Google now looks very closely. Therefore, there are a lot of things to consider.

Besides the pure backlink building, there are of course a few more off page activities that directly or indirectly support the SEO.

1. Analysis
   • Before one active link building operates, should be the first analysis. How many backlinks does my site, where they come from and what quality are the links?
   • This can be done by hand or you can use a professional tool such as Xovi * or Sistrix*.
   • Based on this analysis we can then decide what action to direct or indirect link building is necessary.
   Recommendation:
   It should be at the beginning and during the link building the backlink structure have in mind. A natural backlink structure later.
2. Content!
   • Before I turn to the measures for backlinks, but I would raise the issue of content, ie content.
   • Exciting and attractive content is in my experience the best way for link building.
   • Falls just blogs therefore quite easy to collect a lot of backlinks.
   • Other types of websites, such as company websites or affiliate sites have it as much heavier.
   Recommendation:
   Where possible, you should publish great content that the reader of himself and a friend link.
3. Backlinks
   As I said, Backlinks are the most important off page SEO factor. Here are a few important tips:
   • The anchor text of the backlinks should vary and do not always contain the same.Care must, however, that time and again the important keywords appear in the anchor text. This is achieved by the title and the title of the corresponding page incorporates the keywords. For many bloggers, etc. link to the page title or Übeschrift as anchor text. (Which incidentally also the most social sites do so)
   • Backlinks to the domain as the anchor text are not bad either. But ideally you should have the most important review keywords in the domain.
   • It should next backlinks to your own website too deep links are collected. So links to individual pages / articles.
   • You have to actively market their products in social sites and more. Only then will many others attention and link the article.
   • It should be easy to link to make products. That means, for example the incorporation of social media buttons.
   Recommendation:
   If you observe a few things, then it is relatively easy to provide good backlinks. Sets as an important side but times but a backlink without keyword in the anchor text, then you can sometimes ask friendly, if that can be changed.
   
   
   1. natural backlink building
      Google automatically checks the backlink structure of websites. Therefore it is important, especially with active backlink structure to maintain a natural structure.
      • The PageRank is no longer important for the ranking, but it indicates the trust that Google has a page. A natural backlink structure has a pyramid-like structure and therefore the backlinks to their PageRank. So there are most of PR0, PR1 of the second-highest, etc. Who has 1 PR0 backlink and 2 PR5 backlinks falls to negative.
      • The time factor also plays a role. The backlinks should occur gradually. Please do not sit down once a month and generate 50 backlinks in a day. Which falls on the same.
      • Follow links bring total certainly more than nofollow links. However, Google is skeptical when there are only follow links. Nofollow part of a healthy structure to backlinks.
      • The measure also plays an important role. Backlinks from blog comments are not evil, unless you have only those backlinks. As long as a certain type of backlinks does not have too much of the backlink mix, it is usually not a problem.
      Recommendation:
      Who operates active link building should observe these things. Google recognizes quite well, if you ignore these recommendations and operates an unnatural backlink building.
   2. Backlink sources
      • There are a very large number of backlink sources. The more different sources you are using, the more natural it looks.
      • Here, however, have to decide for themselves what sources he uses.
      • On Blogprojekt.de I in the article " 16 Tips for easy and fast backlinks "presented many possible backlink sources.
      • But here again very good and / or attractive content is helpful. Because this one gets most backlinks from different sources. In this context, for example, play an important role Linkbaits.
      Recommendation:
      Especially for new blogs and sites you should use the options free backlinks from different sources. The accelerated entry into the Google ranking.
   3. direct and indirect Backlink Generation
      • The direct backlink generation is necessary above all, linked by myself where no one.This is often in the affiliate area Sun
      • Indirect backlink generation is to build my primary way backlinks. By writing quality and useful articles, I make almost all by itself for many backlinks. Here one has less control over the backlinks, but a natural structure results from the fact by itself.
      • But bloggers can and should use to start on active link building methods.
      Recommendation:
      I is the active link building not so much. I prefer the indirect way. However, it depends on your own situation, which way works better or possible.
   4. Link buying / link exchange
      • Link buying is common practice these days in the Internet business. Providers such Teliad * Backlink Sellers * or LinkLift * offer a convenient way to keep the costs money though. The direct contact with other site in order to link buying is common.
      • Link exchange is also quite popular. The problem is that too often is simply linked to each other. Google realizes this and devalued those links in the ranking calculation.
      • In addition, you should use the link exchange, as well as the link buy exaggerate and not only use as one measure among many.
      Recommendation:
      As complementary measures, these methods can be helpful. But you should not just sit on it.
   5. Ranking optimization
      • It is often worthwhile to optimize certain products or certain keywords. In the article "analyze search engine rankings , "I described how to optimize individual rankings targeted. That of course makes sense in particular when these keywords have a large search volume.
      • Otherwise, I put a lot on the long tail. These are keywords that are searched more often, but there are very many of these long-tail keywords. It climbs to the forefront much easier because these keywords are not as competitive. And in the aggregate, they bring a lot of traffic.
      • His most important rankings should be with SEO tools like Xovi * and Sistrix * or free alternatives in mind.
      Recommendation:
      For blogs optimizing individual rankings is rather less important. Etc. at affiliate sites but this can make the difference.
   6. Social Web
      • The latest toy of SEOs is the social web. But here we are more about commitment and not to the simple set of backlinks.
      • I use Twitter quite intense. In addition to interesting and useful tweets from users that I retweet, I do my followers every now and then to check if new own products.This works very well. I guess about 70% I retweet others tweets and 30% I tweet my own products.
      • On Facebook Google+ and it's even more about communication. Also, there should show commitment and recommend 90% of his time other interesting links and content and communicate with others. 10% of the time then you can push your own products.
      • One should not use the social web for disseminating their own content exclusively.That will not work.
      Recommendation:
      The social web offers a lot of potential for off page SEO. However, one should actually participate and not only try their own content "unload".
   7. Networking
      • Networking with other bloggers and website owners is also very important. It is not a question, in the first interview equal to begging for backlinks. Instead, you should build contacts and make himself as a name in the scene.
      • Giving is more important than to receive. Also linked to other bloggers and pushed their content without immediately demanding a similar favor back. Whoever voluntarily has no hidden agenda, which is the later unasked recover it.
      • Comments on other blogs, without having to install a URL can also build contacts.
      Recommendation:
      contacts are very important on the web. Who knows others and maintains good contacts, for example, which is to pay off through backlinks again.

   Conclusion off page SEO

   As I mentioned in the blog coaching articles for off page optimization 've written, the subject is quite difficult.
   Firstly, is this all just almost get backlinks and it sure a number of such methods actively build.
   On the other hand, I prefer at least in my blogs, the passive method and provide with good content for backlinks.
   But of course there are situations where you have to help the kernel in order to rank well and then you should definitely pay attention to the advice given above.
   
   
   
   

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Onpage SEO Checklist - Tips for a Better SEO

Onpage SEO is one of the important pillars of search engine optimization (next to the off page optimization ).

Onpage means that you optimize the content on your website, and technology so that search engines can analyze the site and evaluate optimal.

More than that. You can by a variety of measures to bring its own content in Google and others further up and also increase the number of users who click on your own search result entries.

In this case here, it is only allowed to measures that Google also recommends itself or at least not prohibited.

Onpage SEO Checklist

The following list shows the most important "sites" for the onpage search engine optimization. The more you optimize them, the better the chances are to be listed in Google well.

Because even if external links are very important still, many neglect the onpage optimization and give away a lot of potential in this manner.

The following tips are of course subjective to some extent. But from my experience I have written this to the best of my knowledge and belief.

1. Content
   • Important is the one that you write unique articles (Unique Content). Not simply write off somewhere else or even copy text.
   • Furthermore, one should be limited to 1 per item subject with 1 main keyword. The more focused an item is, the more relevant it is in Google's eyes to this issue.
   • One should not only write for search engines, but especially for people.
   • Watch out for easy readability and good spelling (need not be perfect).
   • A minimum length of 150-200 words is useful so that Google has to analyze anything at all. Towards the top, there are really no limits, even if you should consider that many users do not have the rest, forever to read long articles.
   • Regularly published content please both the reader and the search engines.
   Recommendation:
   Unique and focused on one subject content is the best foundation.
2. Keywords
   • Per item, one should focus on 1-2 main keywords.
   • The article text should use these keywords (and synonyms) several times. A keyword density of 3-4% is OK.
   • There are several keywords that describe the same thing? Then first in the Google AdWords Keyword Tool to check for what is often searched by the users.
   • One should always choose the keywords from the perspective of the user. After what looks for the target group?
   • The main keywords should be used in addition to the meta tags, the title, the image alt text, etc..
   Recommendation:
   You should be limited to a few important keywords per article / page, but do not optimize it with the drive too far.
3. Text Structure
   • H1-H6 use in order to structure the text with subheadings.
   • important keywords can be highlighted from time to time with or <b> <strong>.
   • Lists with <ul> or <ol> make it easier to read and highlight content.
   • The most important keywords should also appear as gentle as possible in the first paragraph.
   Recommendation:
   A good text structure facilitates not only reading, but also provides for highlighting important text content and keywords.
4. Duplicate Content
   • It will be argued about whether a Canonical tag is necessary. Google introduced this day is to define what is the primary URL of an article, as in WordPress and other software solutions to the same article can be called multiple URLs well.
   • I use the Canonical tag but not intervene and have been able to feel no ill effects.
   Recommendation:
   With a newly launched blog, it will not hurt to use the Canonical tag. The plugin wpSEO * and other SEO plugins automatically generate this day.
5. Meta Tags
   • The META tags are in the page header and are only visible to search engines etc..
   • The title tag is from an SEO point of view is very important and it will be displayed in the search results than large blue link in the search results (see screenshot). Thus he not only provides a better ranking, but also needs to be so attractive and interesting that He Google encourages users to click. the title tag should of course also be the main keywords in it. Of course, from an SEO reasons, but also because they are then marked in bold if someone searches on Google afterwards (see screenshot)
   • The meta description is today no longer as strong influence on the search engine optimization, but this is important. In the Google search results is also displayed and influences also the CTR. Again, of course the most important keywords should appear and the Description should arouse curiosity and stimulate the click.
   • The Meta keywords is no longer pure SEO technically relevant. I befülle him anyway, because he just goes with it. Moreover wpSEO automatically appended with me the keywords in the Title with. (Here you can find my current wpSEO settings .) My finished generated Title looks like this: "is encoder Title> Categories> Keywords" The keywords you can see it not as a rule in the search results pages, but SEO technically has this building positive affected.
     
     
   Recommendation:
   You should title, description and keywords for each article manually and install the most important keywords in all three. In addition, you should make different for each page Meta-data and do not use all the same. This is a mistake many beginners make. There is also talk of length not to overdo it and not enter eg 50 keywords.
6. Pictures
   • Pictures should be used in general as it will improve the reading experience and also provide additional SEO opportunities.
   • The file name of the picture should contain the most important keywords.
   • The alt text should absolutely use and also there to pay a readable and concise description of the image with the most important keywords.
   • The Title text can be used, but probably not a great SEO impact.
   • But please make sure that it does not infringe any copyright in the pictures.
   Recommendation:
   I like to shoot pictures and am taking the time to select the file name and the alt text matching.
7. Internal linking
   • An internal linking is very important to connect related topics so each page to give more relevance.
   • Firstly, you should manually link from new products to matching old items.
   • One should also always provide old articles with links to recent matching articles.
   • A "similar items" plugin automatically linked X thematically appropriate items. I use the plugin for " Yet Another Related Posts Plugin "
   • In addition, you should just install the main navigation only and immediately visible.Flash games you should avoid.
   • A list of the categories in the sidebar as is also very useful, because each user has a different focus of interest and thus passes directly to relevant articles.
   • I did after a while, so-called Sneeze Pages introduced. I collect it on an issue best timeless products. In a blog with hundreds or even thousands items, it is usually difficult for new readers to find the "old beads". And from an SEO point of view such an additional link of course makes sense.
   • If you want an article puschen especially in Google, so you link to from several other thematically appropriate articles and also the home to this article.
   • One should not always (often the product-title) with the same anchor text link, but this can vary. So, for example, use the important keywords of the target article as link text.
   Recommendation:
   You should link to the appropriate article and also make sure that not every reader uses the same blog. One uses the search function, a the categories and click on the featured products. Therefore, one should offer a variety of internal links.
8. external link
   • Many do not dare to link to the outside. But this is nonsense.
   • Firstly, you should link to calm thematically appropriate articles in other blogs. The own readers appreciate it, if you offer more than just good content, but also links and then you come back willingly.
   • Google also looks good and like to link to blogs. Because the Internet is a two way street. And who gets not only thematically appropriate links, but it's also thematically appropriate links to the outside is doing something for the SEO.
   • One should not exaggerate only set (hundreds of external links on a page are quite negative on Google) and not as "making money" from reasons entirely paid links on-topic pages.
   Recommendation:
   The Web thrives on the link and you should not save it. This link Greed is not only nonsense, but also counterproductive.
   
   
   
   
   1. • In WordPress you can place a link with a number, create a so-called permalink. These are "talking" links that contain keywords. This is both an advantage from SEO point of view, but also for the reader.
      • And in the Google search results URL is also displayed:
      Recommendation:
      Speaking URLs should be the default, and then you have to also worry about anything else.
   2. Technology
      • The theme loading time is becoming increasingly important. So get with loads.in test or other tools, as long as your page loads.
      • Various measures can improve the loading time. Small image file sizes, less pictures, less database intensive plug-ins, page caching, etc.
        In Blogprojekt.de there will soon be a great series for the load time optimization.
      • You should also make sure that the HTML - and CSS code does not contain too many errors.
      • Charging time-intensive JavaScript files should be loaded at the end of the page.
      • The new asynchronous Google Analytics code no longer slows the loading of a page.
      • You should also update their software (eg WordPress) regularly to make any security holes open. If you look at malware or similar traps, then this can have a negative impact on the ranking.
      Recommendation:
      Even if you are using HTML and Co. not so familiar, you should ensure that their own websites quickly and as accurate as possible.
   3. Webspace / server
      • Who saves the web space which saves in the wrong place. You can start small and safe for a few euros per month to host his website or his blog. But if the visitor numbers rise and the pages load slowly or even every now and then can not be reached, you should go to a better web space. For me, the change has brought on a server overnight approximately 10% more visitors and long term laid the foundation for further growth.
      • One should at the option of the provider ensure that the largest possible free and automatic transfer is possible in higher tariffs. So you have no stress later and the inaccessibility to the site during the move is relatively small.
      • Some also choose from the foreign webspace. Often increased by the fact, however, the server response time and hence the load times.
      Recommendation:
      The first web space need not be expensive, but you should pay attention to a few things and then later move to higher rates when increasing the number of visitors.
   4. Usability
      • Google wants its users with the best possible user experience. This also means that, for example, the bounce rate is a ranking factor. Thus, users are meant to leave immediately to your blog / website, because the first impression is not good, the beating of them annoying ads or in some other way, the usability is poor.
      • Therefore, the usability of your pages and will also affect the ranking in Google.
      • More about usability comes here on the blog later in an article.
      Recommendation:
      Who is making sure that the positive experience of users on their own pages, for example, gets more back links, tweets and longer residence times. All of this also helps in SEO perspective.
   5. Domain
      • The domain is no longer as important as it was many years ago. Back then ranked only for the keywords contained in the domain very well.
      • Nevertheless, I still choose my domains in such a way that there exist important keywords as possible. It helps stop but a little.
      • Moreover, if the domain is easy to read and the reader should be able to remember and spell well.
      • more than 1-2 keywords but you should not put it in the domain, as it then again spammig looks.
      • If you get an older (right) domain can that has many back links on the web and shows by example, a good PageRank that they did not get a penalty from Google may, in his new blog thus provide a good advantage.
      • In hindsight I would not change the domain is no longer possible. While you can set up redirects, but some link power one loses all the time. Moreover, the benefit of an established Blog-Name/Domain at regular readers is then gone.
      Recommendation:
      It should be good before the election domain to think and think about the future. So not too broad nor too narrow choose the blog name. Finally, we changed as a blogger with time and goes to new topics and can be omitted old.
   6. other
      • It helps if you create an XML sitemap that includes all sides. Thus, for example, the Google crawler will find all pages of your website / blog. For WordPress, there is the nice plugin " Google XML Sitemaps "
      • Technical nonsense, such as frames, you should of course use any more.
      • The social web is also becoming increasingly important for search engine optimization.social buttons (Twitter, Facebook, etc.) can bring some reason. But even here, one should not overdo it.
      • Please no age-old tricks like some white text on a white background. It worked 10 years ago, today there are penalties for that.
      • I generally advise against "Black Hat" SEO tips to use. This function usually only for a certain time. Those who want to have long term success, should also abide by the rules of Google and others.

      • Conclusion onpage SEO

        There are a lot of small pieces of the puzzle to which to look for in the onpage optimization. One of them is unlikely to make major change in Google ranking. If, however, as many of them optimized, then it certainly brings positive SEO effects.

        Dispute "keyword density"

        Another word for "keyword density". Thus, the ratio of specific main keywords to the total word count is meant.
        Is eg the "Keyword A" 10 times before in a text with a total of 200 words, then it is a keyword density of 5% for that keyword.
        Previously, it has brought a lot, just use the keyword that you want to rank for, as often as possible. However, this has meant that many have veritable "keyword stuffing" operated. The lyrics were barely readable for users.
        That's why Google has reduced the importance of Keyword Density. But that does not mean it is unimportant.
        You should incorporate important keywords several times in the text. I think 3-4% a good benchmark, but now is not analyzed any of my articles on it. It's more of a gut feeling, and I pay attention now simply unaware that I the most important keywords in the text more than once again used.
        One should not exaggerate, but it may just not be the same for one of the articles of a blog coaching subscriber who uses the main keyword once in the title, but not at all in the text.
        
        
   
   
   
   

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Do you really need SEO?

The field of search engine optimization is certainly not without controversy. And it is also an issue on which the knowledge and the practical application is very different.

I hear every now and again from customers that they absolutely need more SEO to get to # 1 for certain keywords. If I then wide an offer, most of this enthusiasm into perspective pretty quickly.

And not a few people have a very bad opinion about SEO.

To answer the question of whether you need SEO as a self on the net at all, I would like to clarify short time, say what I mean.

What is SEO?

The Internet is huge. There are millions of websites out there, and no uniform structure. For this reason, search engines were invented. This search the Internet, analyze the matches and try using complex algorithms to automatically assess which topics these pages are relevant to what extent. The more relevant a page is assessed for a topic, the higher up in the results then this is when the relevant search terms on Google and Co.

The search of the millions of websites with their billions of bases of course happens automatically. Otherwise it would not be possible. And especially if Google constantly tries this automatic evaluation of web sites to optimize, there are nothing more than "dumb" programs that perform the assessment.

The algorithms used are not known in detail, through a lot of testing specialists but have a pretty good idea of ​​what is important and how the programs of Google and others about work.And of course it is natural since, its pages not only to optimize for the human reader, but rather to optimize for the "stupid" programs from Google.

And it's also nothing terribly wrong. Finally, we optimize our advertising to potential customers, optimize the showcase make our business or our business records as possible, so that the potential customers come to us and not go to the competition.

Even Google's recommendations for search engine optimization as an eBook out. These are the basics of search engine optimization . There are simply the existing contents are prepared so that Google's analysis programs can detect and classify optimally.

In addition, there are of course many other SEO measures. Many of them can safely recommend in good conscience, but of course there are measures that can be referred to rather than with SEO search engine manipulation.

The question of how far you are, on the one hand, of course, a matter of conscience. Many see it no problem to use all means possible.
On the other hand, the risk of being penalized by Google, of course, the higher, the more questionable methods are used to in Google and others continue to move forward.

But this is not about individual SEO measures. Rather, the question of whether one needs an independent power in SEO at all.

The answer: Yes, but ...

And the answer is yes in my opinion first.

As already described, there are millions of websites out there, and unfortunately, the programs of Google and others not really intelligent. So such a program just can not really judge whether a text is relevant, and if so how much.

Instead, a variety of factors such as incoming links from other sites, the internal linking within the site, the presence of important terms in the visible and invisible part of the site will be used, etc., in order to calculate a relevance. (There are of course many more factors, such as how toseomoz.org can read)

That this calculation is never really have the quality is as if a man does the site should also be clear. But otherwise it is currently not possible.

If one wants to ensure that their own content can be optimally detected by search engines and assessed, then you should definitely perform basic SEO optimization . Otherwise you go under with good content on the web and can not be found.

This is similar to the offline business. I still can offer such great food in my restaurant. If anyone know of it because I have my restaurant in any backyard and do not advertise, then no one will come and I'll go broke. Good content alone is not sufficient.

Appropriate help books, such as " Website Boosting "and also as WordPress plugins, such as"wpSEO ". So you can at least make the basic optimization and then has ever done more than most.

It depends

But of course there are also more measures may take one and can be implemented by SEO experts. In this case, the degree of search engine optimization powered by several factors:

• Traffic
  Google means traffic. Although other sources of traffic, such as social networks grow, most visitors of websites are still coming through Google. 
  And as I have described before, the attendance differences between the individual positions in the Google results, sometimes very big.
  And who has to rely on traffic (and the most), the operator will need to give even more.
• Industry
  Not every industry is equally dependent on search engine rankings and also not every industry is equally as active.
• Competition
  there strong competition, which itself already invested much time and money into SEO measures? Then there is an often no other choice than to also invest time and money into SEO measures. Otherwise one is just only on page 3 on Google and there looks barely out someone.
  Is it as only a regional basis, of course, the competition is often lower and they often achieved with the basic measures very good results.
• Content
  Content alone is no guarantee for top search engine rankings. But of course good content helps to land earlier. Worse or simply unattractive (many business topics also not uncommon) content, which is not as linked voluntarily from other websites and blogs already requires more SEO effort to rank well.

The measure of SEO activities therefore depends on the individual situation of each company.Just as is the case with other marketing activities.

And again to be noted: Even advanced SEO measures need not be taken seriously. Linkbait actions are securely connected to effort, but ask my view, a dubious method represents Other measures, however, are rather questionable and exploit such vulnerabilities in the Google system.

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How important is money in blogging?

What defines a blogger?

The topic of money with blogs is cooking every now back up.

I'm not sure where it comes from, but apparently feel from time to time blogger called to point the finger at others.

But what really defines a blogger? What is behind this name and what one should not do as a blogger and what?

According to Wikipedia is "the author of articles on a blog (weblog)" .

Okay, this is still quite vague. Let's look at some the definition of Blog on (blog). This is already considerably larger.

A blog is defined as a "continuous" chronological series of entries that are mostly I related. A blog is primarily "to display aspects of their own lives and opinions on specific issues" (quote Wikipedia). And of course, the comments also for the exchange of opinions and discussion.

On the same Wikipedia page, there is a definition of the characteristics of bloggers. There have been many studies to evaluate and found out for example that are 3/4 of the personal nature of blogs and 1/4 non-personally. The latter group is not primarily based I-but provide information, news etc.

I would definitely classify this blog is my second group. Of course, I will also incorporate personal information once and memorize as the sole author, and of course my blog, but overall I refer to my blog rather than specialist blogs.

A statement about "making money with blogs" or statistics can be found in Wikipedia but unfortunately not.

I am sure, however, that the discussion on the money, especially from a different definition of the term "blogger" originates.

Career and Vocation

Many bloggers look at a scene and committed to an idea. They blog because they want to put the mass media which is contrary and because the web is still true freedom of expression and independent reporting.

And I can totally understand. I wrote my thesis on newspaper and the Web, and I follow the print landscape quite intense. And what happened in the last few years, is already frightening.The pressure to earn money and increase the quality drops. And significantly declining circulation aggravate the problem of course.

And so I'm very glad that there is now a strong citizen journalism in the form of blogs. Of course there are a lot of trash on the web, but you as responsible citizens the opportunity to select yes. Something that the traditional journalists like to consider as their privilege.

But what really annoys me is that these tolerant and idealistic bloggers talk much of free speech and freedom of choice, but then criticize other blog definitions and approaches.

While such political blogs represent certainly a vocation and the authors of a completely safe job or money out than students without financial blogging ulterior motives, it is with the self as different. The issue is, for more professional than to appeal.

The content does not matter which technique

I find it quite strange anyway, especially now that bloggers should not make money. For regular publishers nobody points a finger.

It really is the most important of the content and not the technology. Just because I use WordPress, which is actually a very normal CMS, I am not automatically a classic blogger.

The other way I can post them on a normal website idealistic content and earning nothing from the money stopped.

Therefore, I am now a little hesitant when I should call myself a blogger. Actually I am writer / author, who simply like to publish a particular subject area content.

I also try to make money, because I just need a self look even getting that money ends up in the bank, reinforced my dislike for me to feel a part of the blogosphere.

The term "blogosphere" can certainly be defined differently. I see such and not really tend to think that a certain elitist circle labeled as such.

For me, it is but just that the blog as a technical basis is not really that important. I like it though, how does a blog and therefore I have chosen WordPress as CMS software and not a classic, but that does not mean that I will forever hold on to the blog format. Who knows what it is in 5 years for trends and opportunities to publish on the Internet.

How important is money in blogging?

To come back to the real question of the webmasters back Friday.

Everyone needs to decide for themselves. If anyone wants to earn money with his blog, then that is just as legitimate as if someone just wants to publish only content.

Everyone needs themselves in the mirror in the morning to look in the eye and that means that everyone is responsible for himself, what he is doing on the web and what is not.

Anyway, I'm none of these moralists, demonize the money-earning blogs. These are the same way, some people who Ulla censorship (which I can not stand too) denounce, but then let themselves prefer prohibit certain types of blogs would.

Every reader has the opportunity to decide for themselves whether he avoids your blog or visited him again. We do not need internet police (which is, of course, everything must remain legally permitted by the course.).

I am making money blogging already important. However, the fun of it is already in the foreground. Again and again, I also think about it myself, I would go as far and again I also feel quite sure what I would not do, just to earn more money. I have been following very closely the American market and do not see many great things, but also many things that I would never in my blog.

But as a self-employed person just does not get every month on the same day his regular salary, you can see certain things but just a little different. And if you can combine the fun of writing / blogging so that you just earned more or less, I think it's absolutely fine.

Nice people

As much as it upsets me sometimes that come up such issues, so clearly I must also say that it is on the web very, very friendly approaching.

There are so many nice people I've met in recent years, the Web, and 99% see the topic "make money with blogs" extremely relaxed.

So it is, in spite of this article, certainly not the case that there is now a big argument or a fight camp in the Web.

There will always be differences of opinion and, unfortunately, there will be daily new people who will argue below the belt or to play the moral high ground. But overall, the Web is a great "space" to communicate, write, discuss, and yes, to earn money.

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Free Seo Tool Part - 3

In the third and final part of my little series of articles I put this time to some useful SEO addons for Firefox and Chrome.

In addition to these browser add-ons, I also have a nice social analytics tool for you, which allows you to identify various social network metrics.

The other articles on free SEO tools: Free SEO Tools - Part 1 or Free SEO Tools - Part 2

Firefox and Chrome addons SEO

Browser add-ons have the great advantage that they can be used with the normal use of the Internet and visit any extra page or start an additional tool needs.

This addon is primarily intended for, to analyze individual pages or search results in Google and be enriched with additional SEO data.

SeoQuake SEO
SeoQuake is extensive and offers a lot of configuration options.

It complements the one with lots of additional data, such as domain age, backlinks, PageRank, and many other metrics that Google search results so that you can compare very well who stands before one or behind one in the rankings.

Furthermore, there is a toolbar which displays all of this data for the currently visited page and keywords density checker that works with umlauts.

This add-on is available for Firefox and Chrome.

Conclusion: Very extensive tools with lots of data, for which one should take some time.

SEO for Firefox
is the addon SEO for Firefox is similar, but is aligned slightly differently.

It also extends the Google search results to useful information, but should, like the previous one, to be activated only if it actually uses.Because there a lot of data to be loaded.

In addition, it features optional all nofollow links a website and can select internal / external links accordingly.

Conclusion: A nice alternative to the very large first addon. Interesting link analysis of a page.

SEO Serp
SEO Serp enables ranking analysis directly in the Chrome browser.

Do so, enter a keyword and other terms for site, wants to analyze which one.

And you can select the search engines. Then the tool spits out the rankings and you can export it as a CSV file.

Conclusion: For a fast, flexible and easy-ranking analysis in the Chrome browser, this plugin works well.

Rank Checker
For Firefox there is the plugin Rank Checker .

It is an alternative to just presented tool and allows the Firefox browser a ranking check.

For this purpose you can also select a search engine and typing in a keyword.

Conclusion:. For the Firefox browser, a good alternative to fast ranking check Download only after free registration.

SearchStatus
The addon SearchStatus is again a passive complement and shows in the status of various data currently viewed page.

So you can display including the PageRank, Alexa Rank, and other key figures.

The addon allows but also as many other onpage SEO and analytics and you can also get to the displayed figures further information.

It is the addon for Firefox and Chrome.

Conclusion: A very well-made SEO addon that provides important data at a glance, and at the request provides a more accurate analysis.

SEO for Chrome
Another addon exclusively for Google Chrome allows a quick analysis of the current site.

It shows, among other things, the indexed pages, backlink data, traffic indicators and social data.

With one click, the tool is used and you can also also be nofollow links onpage show.

Conclusion: Also a nice little addon that allows for quick and clear analysis of a page.

SEO Site Tools
The addon SEO Site Tools is mainly intended to analyze the page onpage.

But there are of course again a lot SEO metrics from Google and others appear.

Very interesting are the technical evaluations and suggestions for improvement.

Conclusion: Also a useful and well-made SEO addon for Google Chrome.

Social SEO

A small online tool tip for the Social SEO analysis.

Shared Count
Count shared analyzes a URL entered by various social network metrics.

Is output, among other things, how many Facebook Likes and Shares got this URL and how many times the URL has been retweeted.

Even Google+ is already integrated.

Conclusion: A simple online tool that is quite useful when you want to analyze how a specific URL is truncated (eg a blog post) on the social web.

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